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Google Analytics is one of the most commonly used web analytics tools and here you will learn the basics of Google Analytics, which includes the instructions on how to install and set up your account, the basic features including account, property, view, profiles, filters, traffic channels, etc. Web Analytics Courses (23 courses) Compare courses in analytics online. Learn at your own pace from top companies and universities, apply your new skills to hands-on projects that showcase your expertise to potential employers, and earn a career credential to kickstart your new career. Our Web Analytics and Insights course explores complex digital marketing campaign measurements and metrics. If you need to get started with the basics, Business Analytics Fundamentals from Babson College can get you started with analytics foundations explicitly applied to business decisions. Analytics Courses and Certifications. 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